The world’s best-selling gin Gordon’s is celebrating its 250th anniversary. First distilled in 1769, Gordon’s is growing 56% in the UK and 28% globally, with a bottle being sold every three seconds in 2019.
Gordon’s has stayed true to its long history, with the Gordon’s gin recipe being made to the same exceptional standards since 1769, whilst continuing to innovate to shape and respond to changing trends. The copper still ‘Old Tom’ from 1769 is still used to produce exceptionally high-quality gin in Scotland today.
Gordon’s use the very best natural botanicals and 250 years of distilling experience to create the ‘ginniest’ gin through its combination of juniper, coriander seed, angelica and liquorice root. Its award-winning taste has come out top in blind taste tests, winning 15 awards at the world’s best spirits competitions in the last five years alone. Gordon’s Gin was also crowned the Supreme Brand Champion and Gin Brand Champion at The Spirit Business awards in July 2019.
With 3 million serves sold across the globe every day, Gordon’s has since pioneered new flavour profiles and extended into innovations. The highly successful Gordon’s Premium Pink Distilled Gin, inspired by an original recipe from 1880, was the most successful new spirits product development in Great Britain in the last decade. The innovation has scooped up a Product of the Year award and Top Launch of the Year accolade.
Gordon’s Gin has also responded to the UK’s increasing interest in low to no-alcohol options with its Gordon’s Ultra Low Gin & Tonic flavoured drinks with a Hint Of Grapefruit & Hint Of Lime. This product was named the Grocer’s UK Product Innovation of the Year 2018.
GB’s head of Gordon’s, Jessica Lace, remarked: “Looking back, it’s amazing to think that Gordon’s has spent 250 years spreading its passion for gin and tonic. Throughout that time, we have shown and continue to show a relentless dedication to making award-winning gin, pioneering innovation and creative marketing that is all about making gin enjoyable for and accessible to all.
“At a time when gin has never been a more popular category and is in high levels of growth in many parts of the world, for me, Gordon’s is very much 250 years young.”