Gordon’s Gin has today announced a new service that can turn rail delays into either a half price or a free gin & tonic for commuters.
The service – called #YayDelay – uses an intelligent algorithm to monitor real-time train delays and tweets containing #YayDelay in order to unlock half price or free Gordon’s London Dry Gin & Tonic’s for frustrated commuters.
Launching this Friday at one of London’s most delayed train stations, London Waterloo, Gordon’s plan to go live in other stations across the country throughout the year. Train customers can tweet #YayDelay throughout 2018 to lobby for their station to be included.
Passengers travelling through London Waterloo between 5-6pm this Friday will need to keep their eyes peeled on www.yaydelay.com to see if the volume of train delays and tweets triggers a free G&T. Vouchers can then be claimed online and redeemed at The Beer House within the station, allowing commuters to enjoy a Gordon’s Gin and tonic.
Even better news for commuters is that the service plans to roll out nationwide in later months this year, with train customers able to vote for #YayDelay to roll into their station on yaydelay.com.
The technology behind this campaign is delivered by Eagle Eye, a marketing tech company. It uses geo-data to respond to the real-time social media spikes that surge when delays happen, delivering mobile vouchers to commuters.
Keep up-to-date with #YayDelay via the official hashtag on Twitter as well as online via www.yaydelay.com