Gracie and Sophie Tyrrell, AKA The Squirrel Sisters, are on trial at Sainsbury’s


Healthy snacking brand, The Squirrel Sisters, is on trial in Sainsbury’s stores. “We are beyond excited to have the backing of one of the UK’s largest
supermarkets at a time of national crisis,” says co founder Gracie Tyrrell. “The UK is facing an obesity epidemic. The villain of the piece? Processed and sugary foods.

“Supermarkets have the power when it comes to influencing consumer
choice. Walk into most supermarkets to be bombarded with processed,
sugary, unhealthy products piled high, on offer and bulk deals –
making them hard to resist for even the most strong willed shopper!

“Small brands like Squirrel Sisters no added sugar snacks can make all
the difference but getting space on shelves often comes down to which
brands have the biggest marketing budget. That’s why it’s so good
to see retailers like Sainsbury’s supporting small brands and
prioritising the needs and health of their customers.”

“We will be launching with four tasty lines Cacao Brownie Share Bags,
Cacao Orange Share Bags, Peanut Caramel Snack Bars and Peanut
Raspberry Snack Bars – in select stores and online. But we need your
support to help us get Squirrel Sisters rolled out permanently after
the trial ends in three months,” says co founder Sophie.

The sisters have been revolutionising the snacking category since
launching in 2015 and the world is taking notice. Squirrel Sisters is
about to go global after securing major retail listings in the USA
from March.