Great British Porridge Co. launches home comfort flavours to beat lockdown blues

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The Great British Porridge Co. has unveiled Classic Chocolate and Caffè Latte as the two newest flavours in its range of instant porridges.

Hoping to bring some comfort to porridge lovers across the nation, the new products promise the same 100% natural, no added sugar, vegan and gluten free recipes as the current three-product-strong range and will be available in 385g pouches.

The new Classic Chocolate is a far cry from other chocolate porridges on the market, which are often made with cocoa powder. Instead it is made using crumbs of real raw chocolate that melt into the porridge when boiling water is added.

The new Caffè Latte flavour has been described as a bowl of coffee and breakfast in one. Creamy latte (the most popular coffee), sweetened only by dates.

“We feel these two flavours bring something new and exciting to the porridge market whilst remaining 100% natural, vegan, gluten free and with no added sugar,” says Jacqueline Barleycorn, founder of The Great British Porridge Co. “The new chocolate porridge oozes with real raw chocolate that has been made for us especially by Enjoy Raw. The Caffè Latte flavour follows the trend from the US for coffee flavour porridge and we expect it to be hugely popular over here.”

Adds Barleycorn: “We are very excited to be launching these new flavours. We’ve had phenomenal success with our current range and look forward to offering our customers something new to enjoy.”

The Great British Porridge Co. launched in January 2018 with three flavours: Banana & Blueberry, Red Berry & Pumpkin Seed and Strawberry & Peanut Butter. The two new flavours are the first new products to join the range which is available in Sainsbury’s, Waitrose, Ocado, Booths and Wholefoods Market.

The two new products are available in 385g bags, RRP £3.99.