Green is the new black: sustainability is now front of mind for luxury shoppers

A new report from Klarna, a leading global retail bank, payments and shopping service, reveals that consumers are changing the way they think about luxury and high-end purchases, with sustainability and innovation becoming key drivers behind luxurious purchases.

As almost half of luxury shoppers (46%) made their purchases on the internet last year, it is not surprising that secure payments are key for many (41%) when shopping online and that a great majority of shoppers (78%) value ‘trying before they buy,’ or the ability to touch and feel the products before they have to pay.

Alex Marsh, head of Klarna UK, commented: “Luxury is evolving. Now more than ever we see consumers making high-end purchases because they increasingly care about quality, sustainability and innovation in their shopping experience. As online shopping boomed over the past couple of years, luxury shoppers became particularly interested in flexible and secure payment options such as BNPL, as they want to try before they buy when making a high-end purchase online.”