Continuing to dominate the snacking world, 2019 is no exception as leading sports and nutrition brand, Grenade, announces its nationwide listing in convenience store, One Stop.
Renowned for its Carb Killa range of tasty, low sugar, high protein snacks – and currently the best-selling protein bar brand within convenience, with more than double the size of the next best performing brand within the category – Grenade has officially launched in 1,000 One Stop stores. Initially stocking Carb Killa Caramel Chaos and Cookie Dough flavours in all 1,000 stores, and White Chocolate Salted Peanut and Birthday Cake in 350 stores, the protein bars can be easily found at till point.
Commenting on the partnership, Grenade CEO and co-founder, Alan Barratt said: “We’re delighted to partner with convenience store, One Stop. It’s another exciting step in the right direction for us this year as we continue to grow our brand.
“The Carb Killa range plays homage to consumers’ needs – an on-the-go healthy snacking alternative that doesn’t compromise on taste. We look forward to working together and ultimately driving sales to the next level.”
As the market leader, Grenade, has grown by a staggering 125% within the convenience channel in the last year and drove more actual category growth than all other brands put together. As such, Grenade continues to spearhead a new way of thinking when it comes to a healthy range of flavour-packed treats, all designed to challenge people’s perception of what wholesome foods actually taste like.
One Stop, head of product, Phil Banks, comments: “We’re continually reviewing our One Stop range to ensure we offer the products our customers want while delivering great value. Snacking is a major market within the UK, and it was the right time to provide our customers with one of the biggest and fastest growing brands in snacking.
“With shoppers transforming their snacking habits and looking for healthy options, it’s important we responded to this demand. The Grenade Carb Killa range delivers on exceptional taste whilst boosting nutritious value thanks to its high protein and low sugar offering. We’re excited to provide our customers with one the UK’s leading on-the-go protein brands.”