Global leading sports and nutrition brand, Grenade has been recognised for the fifth consecutive year in the 22nd Sunday Times Virgin Atlantic Fast Track 100 Awards, held last week (16 May) by Holly Branson, with Sir Richard Branson – appearing via satellite.
Grenade won the Emerging Brand Award which was presented by The Sunday Times Enterprise Editor, Peter Evans to Alan Barratt, CEO and co-founder of Grenade, whose Carb Killa bars have become the number two best-selling chocolate bar in UK (IRI Marketplace Total UK Market Protein Bars £Value Sales Qtr to 24/03/19) supermarkets with the exception of Kinder Bueno.
Barratt comments: “This is the fifth year in a row Grenade has been in the Sunday Times Virgin Atlantic Fast Track 100 but being singled out to win this special recognition award with the other fastest growing companies in the UK is something for us to shout about.
“Our success is down to having the best products, a loyal customer base, as well as a hard-working and passionate team at Grenade. Our award-winning Carb Killa bars are not only owning the protein bar market, but we are now dominating the chocolate category too, with our products going from fourth to second spot in just four months.
“We still have plenty of gas in the tank to go even further so watch this space and let the bar wars begin!”
Holly Branson said she was delighted to welcome Fast Track 100 entrepreneurs back to Mill End House where the first awards ceremony was held in 1998, adding, “the world has changed a lot since the first Fast Track but one thing has remained constant: the quality, the innovation and the passion of all the businesses who feature in this list.”
The Fast Track 100 annual conference and awards dinner celebrates the best of British entrepreneurship, bringing together the founders and directors of the UK’s private companies with the fastest-growing sales. Over the last three years, this year’s cohort have grown their sales by between 46% and 233% pa to a total of £3.1bn. They employ 16,900 people, having added 12,200 jobs over the period.