Groupon UK partners with Eagle Eye to expand its merchant base and streamline redemptions


Eagle Eye, a leading SaaS technology company has today announced a partnership with Groupon UK, a leader in local commerce. Through the integration of both parties’ digital platforms, Groupon UK will look to provide customers with a range of offers from Eagle Eye’s network of national retailers and food and beverage merchants. In addition, the integration with Eagle Eye’s AIR platform will further simplify and streamline the voucher redemption process for Groupon’s merchants and customers.

Eagle Eye AIR ensures secure voucher distribution and real-time redemption tracking which in turn provides valuable insight which can be used to increase the effectiveness of promotional campaigns. Retail partners of Eagle Eye will also benefit from the customer acquisition opportunities created by the exposure to Groupon’s huge customer base.

“This partnership is part of our vision to build a vast mobile and online marketplace where people can discover amazing things to eat, see, do and buy,” says Dragana Ljubisavljevic, vice president of EMEA local business at Groupon. “We pride ourselves on our ability to really understand our customers and this integration with Eagle Eye adds another layer of insight and analysis into what we do.”

“We are delighted Groupon has chosen to implement Eagle Eye AIR as part of their digital strategy,” says Tim Mason, CEO of Eagle Eye. “This partnership will not only provide our merchants with a greatly extended target audience, it will also enable Groupon to enhance their redemption footprint, creating an efficient and frictionless customer journey from voucher distribution to redemption.”