Gruffalo to take a stroll through Bluewater in new interactive experience


From Saturday 8 August until Sunday 13 September, Julia Donaldson’s much-loved children’s book, The Gruffalo, will come to life at Bluewater, a leading European retail and leisure destination.

The fully immersive and interactive experience created by Unit 10 Eventive uses actors, puppets, lighting, sounds and smells to bring the popular story off the page and into a bespoke structure situated outside Bluewater’s Village.  Guests are guided through a number of themed zones from the story’s deep dark wood where they get to meet some of the animals from the story, as well as joining in with some interactive storytelling and other soft learning activities.  he highlight of their visit is when they come face-to-face with the Gruffalo.

Commenting on the event, Sharon Smith, Bluewater’s commercial partnerships manager, said: “We are delighted to welcome the Gruffalo Experience to Bluewater this summer, and it continues our commitment to delivering a surprising and memorable experience for our guests.”

“The Gruffalo is the latest in a long line of experiential activities organised by the commercialisation and marketing teams at Bluewater.  Whilst all very different, each has highlighted Bluewater’s position as the first choice for great brands seeking a way to engage and interact with our guests, who are some of the most affluent in the UK.”

Other brand experiences at Bluewater in the last 12 months include Dyson, Tesla, Lindt, Altantis Hotel and Viking Cruises.