Gü Puds, the UK’s leading premium chilled dessert brand and part of The Noble Foods Group, has appointed Richard Hollingdale as its new commercial director.
Bringing over 25 years’ food experience, Hollingdale will explore new opportunities to expand the brand’s reach across its core markets of the UK, France and Germany. Hollingdale will be responsible for opening new channels and routes to market, accelerating growth.
Hollingdale has a wealth of experience transforming food businesses to generate growth and prosperity. Richard was previously trading director for Dairy Crest and executive director for First Milk, before joining Joseph Heler, one of the UK’s leading privately owned cheese businesses, as sales and marketing director.
“Gü Puds is a unique brand that has a first-rate emotional connection with its consumers,” says Hollingdale. “It’s the market leader, but it has bags of potential to grow. My remit is to increase Gü’s visibility and availability so more people than ever can experience our indulgent range.”