Grosvenor Europe announces that GUESS, the global lifestyle and fashion brand, is to open a new flagship on Liverpool ONE’s Paradise Street. The 5,000sq ft store is due to open this spring.
The store will be the first in the North West, and one of only a handful in the UK, to stock the complete GUESS collection. GUESS at Liverpool ONE will sell the brand’s complete denim offer for men and women, as well as other products including watches, sunglasses and footwear, the GUESS kids and Marciano ranges.
The signing of GUESS follows the opening of other Paradise Street regional flagships including Jack Wolfskin, Lindt, Smiggle and Urban Decay. The five new international retailers total almost 11,000sq ft of fashion and lifestyle floor space, adding to Paradise Street’s critical mass of young urban brands.
Miles Dunnett from Grosvenor Europe, said: “The momentum behind Paradise Street continues with GUESS, an excellent new addition to Liverpool ONE’s line-up of international brands. Liverpool is highly regarded as one of the most fashion conscious cities in Europe and GUESS cements Liverpool ONE’s position as a prime retail and leisure destination.”
Victor Herrero, chief executive officer of Guess Inc, added: “Liverpool ONE has a reputation for being very fashion forward and at the heart of a city that has a unique sense of style, both of which made it an obvious choice for a GUESS flagship. Confirming that decision was the growth on Paradise Street, where we are joining a collection of complementary brands that marks out Liverpool ONE as very distinctive, not just in the region, but the UK as a whole. I am extremely pleased by our performance in the UK and I am looking forward to further develop the brand with key strategic locations”
The news follows a very successful 2016 for Liverpool ONE, with footfall reaching 29 million, 4% ahead of the UK, and sales growing by 8% compared to 2015. More than 20 brands opened in Liverpool ONE last year, including new regional flagships for Victoria’s Secret’s and Apple on South John Street, as well as Rolex, Lindt, Smiggle and Cosy Club on Paradise Street.
In addition, it was recently announced that JD Sports is to double the size of its store on Paradise Street to create a 40,000sq ft regional flagship, whilst Superdry is relocating to South John Street into a new 10,000sq ft store.