GUESS has teamed up with global music superstar, J Balvin, to launch a capsule collection for men and women, as well as a kidswear collection – a first for the artist.
Inspired by the new album, Colores, the highly anticipated GUESS x J Balvin Colores collection will be available for sale online at www.guess.eu/en/ and in stores worldwide from Friday, June 5th.
The collection incorporates red, yellow, green, blue and purple tones, weaving J Balvin’s latest music venture into this fashion capsule. The 29-piece women’s collection ranges from £29 – £89 and features an assortment of cropped hooded sweatshirts and tops, form-fitting bodysuits, joggers, matching two-piece tracksuits, cropped denim jackets and a cut-off denim short sets.
The 50-piece men’s collection ranges from £29 – £99 and mirrors the women’s collection, with tie- dye, stripes and colour blocking prints in t-shirts, sweatshirts and joggers. Key prints also include the Colombia and prism prints offered in a button-up shirt, nylon short and jacket topped off with a bucket hat. The Colombia print is inspired by the country in which the campaign was shot, while the prism print is a blend of the 5 colours the collection is designed around.
Swimwear is offered for both men and women, as well as a variation of accessories including socks, bags and boxer briefs.
GUESS said it was thrilled to announce J Balvin’s first kidswear collection within this exclusive, a limited- edition 21 piece collection ranging from sizes 4-14. Pricing for the capsule will be from £19 – £59 and will mirror the exact styles from the men’s and women’s collection, but suitable for the younger GUESS customer. The brand is excited to announce that it will continue to reach the younger generation by expanding its limited edition kids offerings in future capsules.
Look for the GUESS x J Balvin campaign at www.GUESS.eu and on GUESS’ social platforms, GUESS retail stores, outdoor media, and online.