Häagen-Dazs collaborates with Piper-Heidsieck


Luxury ice cream brand Häagen-Dazs continues its weekly home entertainment series with Secret Cinema – Secret Sofa. Airing this Friday is one of the world’s most tragic love stories, Baz Luhrmann’s adaptation of William Shakespeare’s Romeo + Juliet starring Leonardo DiCaprio and Clare Danes.

In celebration, viewers can attend the Verona Beach’s hottest after party streamed live via Zoom at 10:15pm. Tickets are £10 and profits from ticket sales, after production costs and service charges, will be donated to the Trussell Trust Reg charity.

Furthermore, in honour of Romeo + Juliet, Häagen-Dazs has collaborated with Piper-Heidsieck Champagne to create two ‘Rival House Serves’ using the luxurious Champagne and Häagen-Dazs Gelato Collection.

THE CAPULET brings decadent Häagen-Dazs Chocolate Drizzle gelato topped with sharp raspberry in passionate union with Piper-Heidsieck Rosé Sauvage Champagne to uncover the sweet side of the Capulets.

THE MONTAGUE combines Häagen-Dazs Caramel Swirl gelato with a dash of fresh mint proudly paired with Piper-Heidsieck Cuvée Brut Champagne to indulge your inner romantic Montague.

The Häagen-Dazs and Piper-Heidsieck House Serves individually pay tribute to the fiery passion of the House of Capulet and the loyal nobility of the House of Montague through their motifs, and ask fans to pledge theirs in turn both on social media and by re-creating them at home.

For an initial eight weeks at 7:30pm every Friday, Secret Sofa presented by Häagen-Dazs will facilitate a virtual in-home screening of Secret Cinema’s most celebrated and critically acclaimed films. With bespoke content, character narratives, interactive elements, typical Secret Cinema surprises and Häagen-Dazs for company, people can create their own cinema experiences to enjoy at home.