Häagen-Dazs collaborates with Sipsmith


This Friday at 7.30pm, audiences can open their living room to one of the most successful British film franchises – James Bond – as Häagen-Dazs and Secret Cinema present the critically-acclaimed Casino Royale (2006) directed by Martin Campbell and starring Daniel Craig as James Bond.

An alternative to the classic dry Martini, try the new bespoke creation ‘Caramel Royale’, a collaboration between Häagen-Dazs and Sipsmith which pays tribute to this film designed as an ice-cream inspired tipple fit for any double-O sipper.

A luxurious medley of Häagen-Dazs Salted Caramel ice cream enjoyed with Sipsmith London Dry Gin; it is the perfect sweet spot for an indulgent #HaagIndoors movie night in.

Secret Sofa is a weekly home entertainment series where audiences can create their own unique immersive cinema experiences in collaboration with luxury ice cream brand Häagen-Dazs as presenting partner, to tie in with its new ‘‘Häag-Indoors’’ initiative.

For an initial eight weeks at 7.30pm every Friday, Secret Sofa presented by Häagen-Dazs will facilitate a virtual in-home screening of Secret Cinema’s most celebrated and critically acclaimed films. With bespoke content, character narratives, interactive elements, typical Secret Cinema surprises and Häagen-Dazs for company, people can create their own cinema experiences to enjoy at home.