Halfords standardises Product Information Management to drive omni-channel sales

Halfords: standardised product view

Halfords: standardised product view

Halfords Group has standardised on its Product Information Management (PIM) solution from Informatica Corporation to create a single, version of product data for its omni-channel environment.

By accessing trusted supplier data more quickly across all channels and extending its product range, Halfords will be better positioned to grow revenues and increase customer satisfaction, the retailer claims.

“Complete and accurate product information is essential for our customers – either online or in the store,” said Chris Hall, head of quality assurance at Halfords Group. “

“By using Informatica PIM, Halfords plans to eliminate the complexities of data from different sources and publication channels. By creating a single repository for all product data, we can give our customers the data they require to make an informed choice about their purchase and improve their shopping experience.”

Reliance on a complex, manual process for loading product information onto the website is cumbersome and potentially delays the introduction of new products and features. The Informatica solution is designed to play a critical role in enabling Halfords realise its digital ambition to extend its range online and support purchases with relevant and compelling information. Halfords can now automate the on-boarding of supplier data to support the expansion of its digital product portfolio. The company recently expanded the 10,000 product SKUs sold in the physical stores to 16,000 items marketed online.

When it came to choosing a PIM solution, Halfords put together very robust selection criteria. The company said ti selected Informatica PIM based on the out-of-the-box functionality, ease of use and low implementation and maintenance costs. In the next phase of development, Halfords is considering the adoption of a supplier portal, so that suppliers can add their product information directly into a portal. Once checked automatically for quality and consistency by Informatica PIM, the information can be published more quickly. 

“Halfords wants to grow revenues and market share,” said Dennis Moore, senior vice president and general manager of MDM, Informatica.

“Omni-channel initiatives and endless aisles of product offerings online are two strategies our customers are employing to respond to the challenges and opportunities of today’s competitive retail environments. Informatica PIM puts the potential of product information to work at Halfords, with robust capabilities in data integration and governance.”