Centre:mk has announced that world-renowned British toy emporium, Hamleys, has selected centre:mk for its latest pop-up retail concept, bringing its unique brand to the region for the first time post lockdown.
Located at 148 Midsummer Arcade for four months, the 2,767sq ft unit is home to Hamleys’ immersive toy wonderland, housing a selection of games, puzzles, arts and crafts from brands such as Lego, Barbie and Playmobil – including the iconic Hamleys Teddy Bears. The store also stocks Hamley’s own exclusive toy collections. With something for all ages, Hamleys at centre:mk features expert toy demonstrators and exciting in-store appearances from much-loved characters to create an immersive experience for customers.
Kevin Duffy, centre:mk centre director, added: “centre:mk is continuing to thrive despite current conditions, and it is brilliant to announce another new brand has opened with a first in the region. Hamleys adds to our great selection of toy and game retailers, including the Disney Store and Build-A-Bear Workshop, and also joins a number of other new additions to our line-up, including Dune and the forthcoming H Beauty.”
centre:mk’s Hamleys store forms part of the brand’s global bricks-and-mortar network, comprising nearly 200 locations worldwide. Honoured with two Royal Warrants, Hamleys remains the oldest and largest toy retailer in the world.
Sumeet Yadav, chief executive officer, global retail business, Reliance Brands Limited, added: “We are delighted to share the unique Hamleys experience with all those who visit us in our newest location at centre:mk. We want to continue spreading smiles far and wide to all those who visit us in Milton Keynes once restrictions have been lifted and bring to life moments that will create lasting memories of fun and joy. With our wide range of toys, there is always something to see and do at Hamleys.”
As one of the UK’s top 10 shopping centres, centre:mk is expecting a strong re-opening on December 2, having significantly outperformed national and regional footfall benchmarks by at least 33% in week 44.