Pioneering tea brand, Hampstead Tea, will be launching its Premium Green and Black range of teas into 50 Tesco stores nationwide this summer to inspire a new generation of premium organic tea drinkers.
Britain’s taste for tea continues to head upmarket with consumers choosing premium over every day brands. Green, fruit & herbal and speciality teas have seen the biggest growth, whilst black tea sales account for nearly 70% of the market. This is reflected in Hampstead Tea’s bestselling combinations including their signature Organic Darjeerling Tea, Strong English Breakfast Tea and the delicate and refreshing Zesty Ginger Green Tea.
The listing recognises Hampstead Tea’s entry into the retail grocery market, building on the success of listings within independent retailers. The range can also be found online at www.hampsteadtea.com and will be available from August, priced at £2.29.
Steve Brooks, buying manager at Tesco, said: “We are thrilled to be stocking Hampstead Tea’s Green and Black range of teas. Each blend addresses a gap in the market and offers something different to our customers, who are becoming increasingly more concerned with the provenance of the products they are buying. With Hampstead Tea’s ethical background it’s a great brand to be supporting.”
Hampstead Tea maintain the fine quality of its award winning whole leaf biodynamic teas by sourcing them from one single estate – a rarity amongst tea brands – making no compromise on quality at any stage in their production. The company works in partnership with The Makaibari Tea Estate, India, to grow all the teas according to Demeter standards and in harmony with the surrounding ecosystem. Hampstead Tea pay a premium for their tea direct to the estate, directly contributing to the quality of life of the workers living on the plantation.
Kiran Tawaday, founder of Hampstead Tea, said: “The range has been developed for our customers as we have noticed the shift in willingness to spend more for not only great taste but peace of mind too. We are very much looking forward to having our products stocked in Tesco and the opportunity to reach out to a new audience.”