Harry’s supports non-professional players by offering local teams the chance to win a club changing room makeover and sponsorship

“Football’s Other Guys” – aims to empower smaller football clubs that lack proper sporting facilities.  But unlike professional football, most grassroots clubs depend on local funding, with run down facilities. That’s where Harry’s comes in. Instead of ploughing money into big leagues with fancy pitch side adverts, Harry’s are focusing on where football really matters most – in local communities.

There is a huge inequality within British football. While the UK’s biggest clubs have grown exponentially richer, investment in the grassroots game continues to lag behind. Grassroots football is so important in this country – it brings people of all ages and abilities together, and we want to encourage more guys to join in – whilst other big razor brands focus on ploughing money into the top and only further widening the disparity, we want to focus on the grassroots clubs and show them that Harry’s are here for them.

The competition: To celebrate the campaign, Harry’s is launching a new initiative to support non-professional players by offering local teams the chance to win a club changing room makeover and sponsorship, worth £32k. As well as this, Harry’s will support a further five runner up clubs with team sponsorship and much needed playing equipment. The competition will go live on 29.2 and run for two weeks, and be promoted via Harry’s channels and local advertising, encouraging as many local clubs across the UK, to spread the word and enter, helping to make a tangible difference to local communities. Harry’s has also teamed up with football-focused magazine Mundial, to help spread the message, creating a Harry’s football shirt that will shortly be sold on its website.

Harry’s main aim is to support men (see details of how Harry’s has done this here), and in sport, men have repeatedly told us they enjoyed “being part of something” extolled the virtues of “teamwork” and enjoyed the “banter” of team and group environments. Playing football is one of the ways that men look after their mental health and this really matters – physical health leads to improved mental health, and team sports are considered the best routes to that positivity, with the social side proving a win-win for young men.