Indicia, part of global marketing activation specialist Konica Minolta Marketing Services (KMMS), announces a new partnership with luxury retailer Harvey Nichols, to develop new opportunities to reach and engage with customers.
Utilising its proprietary INTERACT database, Indicia will work with Harvey Nichols on audience targeting and communications, to deliver premium retail experiences that are tailored to them.
Indicia’s INTERACT gives brands a valuable window into the lives of 45m adults in the UK and can be cross-referenced with clients’ first-party data. Indicia will use this insight to build new audience segmentation to enrich the customer view.
Since Harvey Nichols first opened in Knightsbridge in 1831, it has led the way in sourcing the most desirable and cutting-edge designer brands. It is internationally renowned for its expertly edited fashion and beauty merchandise, premium food and wine offer and award-winning restaurants.
Matt Wright, director of agency at Indicia, communications agency of KMMS, said: “Harvey Nichols occupies a unique place in both British and international retail, and has the customer loyalty to show for it. We are thrilled to be working with Harvey Nichols to keep the retailer close to its customers.”