Harvey Nichols to open first small format store in Liverpool city centre

Liverpool One: attracts Harvey Nichols' new small format store

Liverpool One: attracts Harvey Nichols' new small format store

Harvey Nichols, the high end fashion, beauty and lifestyle retailer, is launching a new concept, small format store in Liverpool.

The retailer is taking over a 22,000sq ft former Habitat store in Peter’s Lane, Liverpool ONE, the city’s fashion hub.

Harvey Nichols said details of the new concept will be released in spring 2012, and the store will open in Autumn 2012.

Joseph Wan, chief executive at Harvey Nichols, said: “Liverpool ONE is the number one shopping destination at the heart of this great city. Liverpool ONE serves a large catchment area, with a loyal and discerning customer, and there is no better place from which to launch this exciting new concept.”

The new store will be Harvey Nichols’ second store opening in Liverpool ONE in 12 months. In September 2011, the retailer opened a pop-up food market shop in Peter’s Lane. According to the retailer, the temporary store has been a great success, exceeding the brand’s expectations in terms of sales and positive customer feedback.

Miles Dunnett, head of asset management, Grosvenor Liverpool Fund, said: “There is no better testament to the success of Liverpool ONE, and indeed Liverpool, than Harvey Nichols’ decision to choose it for this new-format store.

“This is the crowning glory of a very successful year for Liverpool ONE. Footfall for 2011 was up by more than 5% compared to 2010, and sales have increased by over 10% for the year.

“According to a report by independent research firm, Javelin, more people than ever before from across the North West are visiting Liverpool ONE as their first choice shopping destination, increasing the total catchment by 27% on the previous year.”

Over 950,000 people are reported to have visited Liverpool ONE in the week before Christmas, a 30% increase on the previous year.