After an initial five month project to understand customer behaviour and establish a conversion optimisation strategy, brands Harveys and Benson for Beds have re-appointed PRWD as their conversion optimisation agency.
The six figure deal will see PRWD work with the two brands on 12 month optimisation programmes. The projects form part of a larger strategic decision to turn the original bricks and mortar businesses into data driven, customer focused enterprises.
Tasked with driving website performance, PRWD is employing techniques such as collaborative sketching workshops to create innovative test ideas borne out of the user research insights and data from across the businesses.
Steve Webster, head of e-commerce at the Steinhoff group, said: “The PRWD team have an excellent retail pedigree and are undoubtedly leaders in utilising customer insights to drive continual optimisation across ecommerce. This relationship forms a key part of the ongoing strategic development of both the Harveys and Bensons for Beds ecommerce proposition”
Paul Rouke, Founder of PRWD, said: “Having already provided valuable consumer insights, leading to significant strategic changes within both businesses, to now be working long term with both brands is particularly exciting for the team and me . The potential impact that our Growth Methodology™ will have on both businesses is huge, and our teams are already working closely together in establishing the roadmap for different streams of testing.”
“Our team includes optimisation strategists with extensive experience from leading UK brands like AO.com and Shop Direct. Harveys and Bensons for Beds know they are harnessing unique expertise for delivering transformational growth through conversion optimisation.”