Hayes Garden World has recently been crowned the winner of DIY Week’s Digital Innovation Award, celebrating its forward-thinking approach to retail.
Lyndan Orvis, head of online development, commented on the win: “We’re thrilled to be recognised by the DIY Week awards for our online achievements. Winning the Digital Innovation Awards is a great testament to the hard work we’ve put into consistently creating engaging content to satisfy customers and strategically optimise our website to increase sales. ”
The Ambleside-based garden centre has come a long way since the family-run business was founded over 200 years ago. Now the garden centre is thriving and has become a major attraction in Cumbria, with Hayes Garden World recognised as one of the UK’s leading garden retailers.
Commenting on the award win, Orvis continued: “Initially we started online trading in 2003, before e-commerce had really taken off, and with just one furniture set for sale. It’s wonderful to see how far the team, business and website has come since then. Last summer, online traffic surpassed footfall in store, demonstrating our ability to reach a larger audience and utilise this platform.”
“We recently rebranded and relaunched our website to create a more user-friendly experience, which has ultimately lead to the rise of the average order value and increased engagement.”
Hayes previously conducted research to find out how much modern children play outside, and following the surprising results (see here) are using their online hub and digital reach to encourage both parents and kids to embrace being in the garden.
Orvis continues: “Hayes have invested a lot of time and money into our online hub, where we share gardening knowledge and encourage adults and children alike to get outdoors and reap the benefits of gardening. Our content campaigns across social media platforms are equally as strong, and we pride ourselves in providing valuable content for our customers, encouraging brand interaction. “
“It’s great to see that our successful efforts are being acknowledged. The feedback we receive spurs us on to continue in our endeavours to get more people gardening and enjoying their outdoor space.”