The Hayman family has launched its new London distillery, housed within a period brick warehouse in Balham, South West London. Marking a continuation of the family’s longstanding commitment to championing the English Gin style the new site will offer consumers and trade the opportunity to explore the process and recipes behind the family’s range of True English Gins in a location less than four miles from the family’s first distillery, opened in 1863.
James Hayman comments: “It has been a longstanding ambition for me, my sister Miranda and our father to bring the family distillery back to London – where our story first started over 150 years ago. There are few if any other distillers who still produce gin the way we do – bringing together the 19th Century recipes handed down through five generations of our family with a true English two-day distillation process. The new site provides a wonderful space from which we can share our story, educate, entertain and of course sample our range of True English Gins.”
Also unveiled at the distillery’s launch was a new look for the brand, created by drinks packaging specialists Stranger & Stranger. Featuring a contemporary colour palate paired with period English typography the packaging has been designed to reflect the family’s longstanding position as champions of the True English Gin style, while also signalling a new chapter for the brand. With elements on each pack produced using custom illustrations from a traditional English woodcut artist, the designs reflect the hand-crafted approach used in distilling the Hayman’s range to this day.
Speaking of the new packaging, James Hayman comments: “It was important that the new look reflected our heritage and traditional distilling approach whilst also looking to the future with a more contemporary palate that catches the eye and creates real presence back of bar. Our family have been distilling True English Gin for over 150 years – there is a great deal of history there which we are proud of, but we also see a big future for the style. We’re delighted to see the new packaging reflect that.”