Healthy, energy drink, Crave Drinks, launches in UK


Whether you’re on a night out, have just finished at the gym or need the perfect afternoon pick-me-up, Crave Drinks meet the desire for a healthy, natural energy drink.

Crave is a new, healthy energy drink bringing a precise balance of natural and functional ingredients, expertly blended to help health-conscious consumers stay clean, sharp and energised. It is launching into the UK market with three flavours based on refreshing, popular cocktails aimed at the adult palette: Mint & Lime (Mojito), Passionfruit & Vanilla (Pornstar Martini) and Pineapple & Coconut (Piña Colada).

Crave believes being both healthy and energised should be a fun combination, not a compromise. Founder, Anita Rae, who has been involved in both sports nutrition and the music industry for many years, says: “My job has often meant lots of late nights and early mornings and while trying to maintain a healthy lifestyle I never found a perfect source of energy for those times. I noticed that many people were looking for a similar product and the idea for Crave was born. I wanted to create something that was not only tasty but also a functional, healthy beverage.”

Unlike traditional energy drinks that have a very distinct flavour dominated by high levels and caffeine and taurine, Crave offers totally different taste experience. They use a unique mix of high-quality natural ingredients with energy derived from organic green coffee beans, and B and C vitamins to boost daily energy levels and support the immune system. They are 100% vegan, gluten-free, sugar-free and contain no artificial sweeteners or flavourings and only 10 kcal per can.

The proportion of drinkers in the UK is as its lowest since 20051 with Generation-Z and Millennials turning away from alcohol and embracing an active lifestyle. Crave are looking to expand into the low-and-no category by offering a tasty non-alcoholic alternative for nights outs, for those who are looking to be more health conscious without compromising on taste. Their energy releasing formula goes the distance and provides their drinkers with excellent focus and clarity meaning that ‘Cravers’ can be first the first ones to arrive and the last ones to leave.

Crave can be enjoyed by itself, over ice or even as a mixer in your favourite mixed drinks. It’s perfect for those of us who wish to live our lives to the fullest, be active and health conscious, but enjoy all the good things the world has to offer.

All Crave flavours come in a 250ml can and are available from, £1.39 RRP.