Healthy snack brand, graze, kick starts New Year’s resolutions with launch of four new ranges


Graze, the tech-led multichannel retailer of healthy snacks, is delighted to announce the launch of four new product ranges to help consumers fuel their New Year’s health kicks this month.

With the post-Christmas period typically the busiest time of year for health food retailers, last January graze recorded a mammoth month of sales with in-store purchases coming in at almost three times the yearly average.

In keeping with this trend, the business is launching 15 new products this week to help people looking to refuel as we move into 2018.

Superfoods and protein

Introducing graze’s Superfood Bites, these wholegrain rolled oat flapjacks are packed with fibre and contain superfoods such as baobab, chia seeds, cacao nibs and quinoa. Every square is perfectly portioned at under 130 calories and available in an on-the-go or multipack format, providing the perfect option for consumers looking to jumpstart their New Year’s resolutions.

Graze is also launching a range of Mini Protein Balls following the success of its Protein Bites last summer. These raw hand-made snacks are small in size but big on nutrition, packed with fibre and 5g of protein all for under 130 calories per serving.

Available in Cocoa and Peanut Butter, Coconut and Cashew Butter, and Cinnamon and Cashew Butter flavours, the balls are the ideal post-Christmas energy booster.

Supermarket expansion

As well as extending its selection of superfood and protein bites, graze is also launching into a new area of store as the business expands its offering to the dried fruit, nuts and snacking aisle.

Graze’s new Superfood Mixes are packed with fruits, nuts and seeds, as well as superfoods including spirulina, chia and flax seeds. Available in three varieties – Power, Defense, and Boost – these re-sealable bags are a great source of fibre and vitamins.

Its second range – Energiser Mixes – contain dried fruit and nuts including Sun-dried Pears, Californian Almonds and Chewy Bananas. These packs are high in fibre and contain a variety of vitamins and minerals, perfect for keeping grazers going on the move.

Jumpstarting January

In addition to these exciting new products, graze is also launching a January campaign aimed at helping consumers kick-start their New Year’s resolutions.

With the first two weeks back to work proving the most popular for healthy eating purchases, the business will be handing out over a million samples to commuters up and down the country to help those looking for exciting, healthy alternatives heading into spring.

Pia Villa, global brand director at graze, commented: “We are thrilled to be extending the graze range with the launch of these four exciting new product lines. Packed with fibre, superfoods and protein, our snacks are the perfect option for an afternoon pick-me-up at work or pre-gym snack.”

“We are also incredibly excited to start 2018 by launching into dried fruits, nuts, and snacking aisles and are looking forward to what the rest of the year has in store for the business. All I can say is – watch this space!”