Following the success of last year’s pan-European sponsorship deal of the Nickelodeon Kids’ Choice Awards (KCAs), Heelys, the trainers with a wheel in the heel, has announced the brand will be returning as a sponsorship partner of the pan-European broadcast of this year’s Nickelodeon Kids Choice Awards.
The multiplatform deal is set to be bigger and better this year, with supporting digital activations and on-air creative that will run across Nickelodeon’s international platforms outside of the US from autumn 2015 until the show airs in Europe in the spring of 2016.
Other sponsorship activities include off-air marketing, social and editorial promotions, which will span across 13 European countries including the UK, Ireland, Austria, Belgium, Germany, Holland, Denmark, Sweden, Norway, France, Italy, Spain and Portugal. ’Money can’t buy’ prizes such as the prestigious KCA VIP family trip ticket and more will also be up for grabs again.
As one of the most globally recognised and widely distributed multimedia entertainment brands for kids and family,Nickelodeon’s 29th Annual Kids’ Choice Awards will once again be rolling out the orange carpet for the ultimate kid experience, with plenty of glitz, glamour and goo. The KCAs reach a global TV audience of more than 375 million households in more than 25 languages and is the only awards show that gives kids the power to vote for their favourite stars.
As part of Heelys ongoing partnership with Nickelodeon, this year will see the launch of ‘Kick Back and relax with evenings on Nickelodeon, sponsored by Heelys’, a one hour on-air sponsorship that will run throughout November across multiple international territories, including the UK, Ireland, France, Spain, Germany, Switzerland, Holland and Demark.
Vicki Sutherland, Heelys EU marketing director, said: “We are thrilled to be working with Nickelodeon for the Kids’ Choice Awards again this year. The partnership made complete sense in terms of brand fit and market audience, and as a result we received huge levels of engagement across Europe. In fact, like for like sales are up by 150 per cent year on year, which is fantastic and made the decision to renew the sponsorship an easy one!
“We are excited for the start of the pre-Christmas campaigns to begin, especially to see how the new ’Kick Back and relax with evenings on Nickelodeon, sponsored by Heelys’ sponsorship will work, which we hope will help to reinforce our association with Nickelodeon and continue to raise our profile internationally.”
Lee Sears, VP trading and sales, Viacom Velocity International, said: “We are delighted to have Heelys back on board as the pan-European sponsor of the 2016 KCAs. Building long term partnerships with brands that fit so seamlessly with Nickelodeon is something we take huge pride in.”