Helen’s launches wheat and gluten free bread mixes in Asda stores and online

Helen’s is expanding its distribution of wheat and gluten free mixes with two new listings in Asda. From February 2014, customers in Asda stores have been able purchase two of Helen’s established products, Helen’s Brilliant Brown Bread Mix and Helen’s Brilliant Sandwich Bread Mix. 

Helen’s Brilliant Brown Bread Mix (RRP £2.49, 250g) is gluten, wheat and yeast free and a source of fibre. 

Helen’s Brilliant Sandwich Bread Mix – White (RRP £2.49, 300g) is wheat and gluten free and a source of fibre.

Developed by nutritionist and food scientist Helen O’Dowd, Helen’s is described as a range of naturally nutritious and tasty foods that help to enhance and support a healthy balanced diet and lifestyle. All Helen’s mixes are wheat and gluten free, as well as being free from additives and artificial colourings and flavourings. The new listings will make it even easier for consumers to make and enjoy delicious tasting, gluten free bread at home, the company said.

Asda free from buyer, Hannah Thirkill, said: “Asda are continuously extending the Free From range to meet the needs of our customers, and Helen’s range of home baking products fits with our plan to grow the Free From sector with choice and quality offerings and to invite new consumers into the category.”

O’Dowd said: “Our range is aimed at people who avoid wheat or gluten for health or lifestyle reasons, but who don’t want to miss out on the joys of baking. Breads are amongst the foods that those on a wheat or gluten free diet miss most, which is why I developed Helen’s Brilliant Bread Mixes. We’re delighted to have secured these listings which mean even more people will have access to great tasting gluten free bread.”    

Helen’s Brown bread mix will be listed in 133 stores and Helen’s Sandwich bread mix will be listed in 70 stores at launch, as well as on Asda’s website. 

Helen’s has also previously launched its own website www.foodbyhelen.com where people can find out more and purchase the full range of Helen’s Baking mixes, as well as Helen’s Milled Linseed Blends. The new online portal also includes healthy eating news, recipes and serving suggestions. Readers can also follow Helen’s on Twitter @foodbyhelen.com.