Hellmann’s launches new squeezy vegan mayo

 Hellmann’s, the nation’s favourite mayonnaise brand, is set to build on the overwhelming success of its award-winning Vegan Mayo by adding a new, convenient and 100% recyclable squeezy format to its range.

Since its launch in 2018, Hellmann’s Vegan Mayo has quickly become the most successful NPD in the Mayonnaise category, answering the demand for quality vegan options that deliver on taste and texture – and with this latest launch, convenience too. The squeezy format, with its precision tip, allows consumers to effortlessly enjoy the deliciously creamy tasting vegan mayo at any occasion.

The appetite for vegan and vegetarian food is at an all-time high, with the number of people following a vegan diet rising by a staggering 62% in 2019 and the opportunity for plant-based alternatives therefore soaring. The new Hellmann’s Vegan Mayo squeezy format taps into this growing trend, with a plant-based product that is equally accessible and convenient to consumers.

Hazel Detsiny, managing director Unilever Food Solutions & VP, Foods & Tea, Unilever UK&I, said: “Enjoying our delicious Hellmann’s Vegan Mayo has never been easier. With summer just around the corner and barbecue season almost upon us, we’re confident that our new squeezy format will prove popular amongst shoppers who are looking to enjoy plant-based alternatives to their favourite foods, with the added convenience factor.”

Hellmann’s Squeezy Vegan Mayo is currently available nationwide at an RRP of £2.99 per unit (430ml) and will feature the vibrant green visual that consumers will recognise on shelves.