Henry Bell & Co wins listing with Dobbies for Wild Bird Care range


Henry Bell & Co, the family-owned and leading quality small animal and pet feed producer, has secured a listing with the largest national garden centre group, Dobbies. The new range will be available online and on the shelves of the 69 Dobbies centres from early October.

Henry Bell Wild Bird Care launched in July 2019 with 120 quality products, all designed with health and wellbeing of birds in mind.

Tapping into the company’s vast expertise, the brand offering is varied and includes a wide range of bird feed in recyclable packaging, feeders and decorative accessories.

As part of its launch strategy, Henry Bell & Co also created a new division, led by commercial director Tony Clare, with the view to secure distribution of the brand in garden centres and other retail outlets in the UK and internationally.

Thomas Lee, managing director of Henry Bell, says: “Securing a nationwide listing at Dobbies in such a short timeframe is a great vote of confidence in the quality and appeal of our range. We see this partnership as a huge opportunity to grow and strengthen our brand in the UK.”

Henry Bell Wild Bird Care is available at Dobbies and selected independent garden centres and selected retail outlets.