High street jeweller, Goldsmiths, unveils new Newcastle city centre store

High street jeweller Goldsmiths has unveiled the results of a recent investment in its Newcastle city centre store following a re-fit within its Eldon Square showroom.

The refurbishment includes the impressive addition of a brand new OMEGA ‘shop-in-shop’ and the launch of two established brands – Casio and Links of London – alongside its current range of watches and jewellery.

With the introduction of the OMEGA shop-in-shop area, customers are able to consult the team who will be on-hand to provide one-on-one, expert customer advice which Goldsmiths prides itself on.

The Eldon Square store’s revamp follows a £1m upgrade to the city’s Northern Goldsmiths flagship store, which included building restoration works and extended customer service areas as well as the installation of both Rolex and OMEGA shop-in-shops.

It also coincides with ongoing investment into Newcastle’s main shopping centre, which most recently announced plans torefurbish two malls in Eldon Square creating the dining quarter at the centre’s Sidgate and High Friars shopping streets.

Craig Bolton, executive brand director for Goldsmiths, said: “Following on from the success of the Northern Goldsmiths reopening, the team has been really looking forward to bringing our loyal North East customers another exciting store development.

“Eldon Square shopping centre is a superb, modern retail destination which lends us a very different in-store experience to Northern Goldsmiths – the upgraded Goldsmiths store will ensure that we continue to establish our reputation as the number one local jeweller for years to come.

“We have a commitment at Goldsmiths to providing the finest selection of watches, gold and diamond jewellery so the addition of two more sought-after brands will only strengthen our customer offering in the region.”

Goldsmiths Eldon Square store manager Sharon Devlin welcomed shoppers to an open shopping event on Saturday 10 October to celebrate with a glass of champagne.

Goldsmiths is the UK’s largest high street jeweller, with over 100 showrooms in every major town and city from Aberdeen to Torquay, as well as four showrooms in Northern Ireland.

Priding itself on offering choice to its customers, Goldsmiths operates the largest distribution network for Rolex, OMEGA and TAG Heuer as well as many other reputable watch brands such as Michael Kors.