H&M and the British Red Cross have teamed up to launch an in-store recycling partnership as part of Climate Week 2012, Britain’s biggest climate change campaign.
Climate Week, which is supported by H&M and backed by individuals including Sienna Miller and the Prime Minister, launches today (12 March 2012).
H&M is calling on customers to donate unwanted or unused clothes of any brand in selected stores nationwide, throughout Climate Week from 12-18 March 2012.
This initiative is part of a long term partnership with the British Red Cross and the first time H&M UK has offered customers the possibility to recycle old and unwanted garments in store.
This nationwide initiative is part of H&M Conscious, H&M’s environmental and ethical programme.
H&M Conscious is the name for all the work H&M does to offer more sustainable fashion, and which aims to position H&M at the forefront of sustainability within the retail industry.
According to the retailer, 16 selected stores in London, Brighton, Birmingham, Milton Keynes, Manchester, Liverpool, Bristol, Glasgow, Edinburgh, Aberdeen and Belfast are taking part in this call to action as part of H&M’s activities to support Climate Week and to engage and inform its customers about what they can do to help combat climate change.
Magnus Olsson, country manager H&M UK, said: “H&M is proud to have supported the British Red Cross since September 2010. As a supporting partner of Climate Week 2012, we saw this as a great opportunity to also help our customers to recycle their unwanted garments and to do their bit to help combat climate change, rather than clothing ending up in landfill. It’s an easy thing we can all do to make a difference and you’ll also get money off your next purchase at H&M.”
British Red Cross director of fundraising, Mark Astarita, said: “H&M have been, and continue to be, fabulous supporters of the British Red Cross, helping us to raise £387,915 since our partnership began in September 2010. Climate Week will be a wonderful opportunity for H&M customers to learn more about what the Red Cross does and the environmental benefits of donating their unwanted clothes to H&M stores or one of our shops. I’d like to thank H&M customers in advance for their support of the Red Cross.”
All donated garments will be passed onto the British Red Cross and money raised from donations will go towards the Red Cross’ project to help flood prone communities in Bangladesh prepare for disasters. Customers who take a full large carrier bag of any brand of clothing they no longer wear or want to selected H&M stores from 12-18 March 2012 will receive a £5 voucher to spend at H&M. One bag of donated clothing could raise £10 for the British Red Cross, helping those affected by climate change in one of the world’s poorest countries.