H&M has opened the doors to its largest UK & IE store at Westfield Stratford City. With a floor-space exceeding 5,070sq m, the multi-storey shopping destination will also qualify as one of the largest stores in H&M’s global portfolio. Westfield Stratford City will offer customers the full spectrum of H&M fashion concepts including ladieswear.
Menswear, Divided and Kids displayed over three floors. The flagship store will also showcase the brands latest Home and Beauty ranges, allowing customers to update their make-up routines as well as their interior style, with all the latest trends. In celebration of the landmark launch, customers will be treated to an array of exclusive activities and offers on opening day (Friday 5 May) beginning with performances from award winning, urban-dance crew Plague and The Beatbox Collective at 10am.
H&M’s country manager UK & IE, Carlos Duarte, said: “H&M are delighted to be expanding in Westfield Stratford City. The new store is not only the largest in the UK & IE, it is also one of H&M’s largest Global Flagships. This gives us an exciting opportunity to showcase our entire fashion offering to both new and existing customers.”
Founded in Sweden in 1947, H&M opened its first UK store in 1976. Forty years later, the UK and Ireland portfolio has grown to include in excess of 260 stores.