Hobbycraft celebrates renewed contract with Retail Assist


Hobbycraft, the largest arts and crafts retailer in the UK, has continued to develop its relationship with Retail Assist through a further extension of its IT Help Desk support. 

Having supported Hobbycraft since 2012, Retail Assist provides a comprehensive IT Help Desk service; with 94 stores nationwide, Retail Assist acts as the first point of contact when stores encounter IT issues, helping to drive incident volumes down and minimise disruption to critical business operations. With Retail Assist also providing Head Office and Data Centre support, Hobbycraft has extended its contract until July 2021.

Retail Assist’s award-winning Help Desk operates 24 hours a day, 365 days a year. With over seven languages spoken across the desk, their services ensure that critical issues are addressed whenever Hobbycraft needs to call for IT support. 

Matt Louth, IT director at Hobbycraft, says: “We value that Retail Assist offers a single point for our store teams to log and resolve calls, whilst also offering the flexibility to evolve as our business expands. These combined factors make them an ideal provider to partner with and I look forward to continuing our successful relationship together.”

Having 20 years of experience within the retail industry, Retail Assist’s expert knowledge of the IT systems used by Hobbycraft also delivers flexibility to ensure future enhancements and service options are met as their business expands.

Dan Smith, chief executive officer at Retail Assist, concludes: “Retail Assist is delighted to be working with Hobbycraft and continuing to develop our relationship further. Hobbycraft is a market leader: a successful, innovative business with an exciting future. This contract renewal is a testament not only to the quality of our services, but also to the strength of our ongoing relationship.”