Hobbycraft sees ceramic decorations fly off the shelves as nation adopts personalised approach


With so many of us wanting to make this Christmas that little bit more special, Hobbycraft reveals sales of its ‘Ceramic Decorations’ range have soared over the past four weeks (+820% compared to last year), as Brit’s plan to put on a truly magical festive display throughout the home this year, with a more personalised touch.

The retailers ‘Ceramic Decorations’ are a perfect blank canvas for creating distinct, personalised ornaments to hang on your tree – whether it’s making one for a family member by adding their initial for a simple, thoughtful touch, or painting a unique design with watercolour paints… the possibilities are endless!

The retailer first saw a spike in demand for Christmas in April. Yes, April! This included a huge spike in searches for its ‘Christmas Sale’ on Hobbycraft.co.uk, increasing by over 5000% compared to same time last year. At the end of September this year, searches for ‘Ceramic Decorations’ were up 260%, and searches for its ‘Baubles’ range were up 70% in August, compared to the period last year. The unprecedented demand for ceramics prompted the retailer to launch a Christmas Ceramic Brush Lettering workshop for customers – sessions can be booked now and will be held in-store and online in November, and customers will receive a craft kit packed with all the craft supplies they need to decorate their ceramics.

Other ways of adding that extra sparkle is through personalising gift wrap. Following huge demand over the years, Hobbycraft has expanded its range of Kraft Gift Wrap and now offer a variety of different colours – red, green, navy and black – ready to be transformed with hand-drawn illustrations, patterns, stamps or using one of the retailer’s stencil wheels to create something totally unique.

Katherine Paterson, customer director at Hobbycraft, comments: “It is great to see our customers getting into the Christmas spirit earlier than ever. After what has been a challenging year, and with most people having smaller celebrations or cancelled celebrations last year, I’m confident that customers will be looking to make this Christmas a memorable one as they look to celebrate with those that they’ve missed and want to make memories with. People are also more inclined at Christmas to make a personalised gift for a loved one – something handmade is more likely to get kept, and our range of versatile products, wealth of inspiration and advice, and superb seasonal workshop programme will help our customers to create something permanent that is filled with thought and love.”