Hobbycraft, the UK’s largest arts and craft retailer has announced that this spring, it will reach its 100th store milestone with a new branch opening in Colchester.
The Colchester store which opens on Tuesday 24 March will offer customers the retailers’ extensive range of crafting products catering for beginners, experts, kids, crafters and party planners alike, while also having a dedicated ‘Custom Crafting’ area.
‘Custom Crafting’ is a new inspirational crafting area that is designed to inspire shoppers as well as encourage them to try out products and crafting techniques. The retailer launched the areas as a trial in early 2019 and it was such a hit Hobbycraft are now rolling it out over a further 60 stores.
To celebrate the opening, Hobbycraft will be hosting a grand store opening on Saturday 28 March, with exclusive offers, exciting activities and a free goody bag for the first 100 customers. There will also be a special guest in attendance to cut the ribbon at 9am.
Hobbycraft has reported a strong trading performance over the last year, with the most recent festive trading figures revealing a +5.3% in LFL sales for the 5 weeks leading up to Christmas, showing that the growing popularity of crafting is showing no sign of abating.
With growing awareness of the health and wellbeing benefits of craft and the personalisation phenomenon the industry is going from strength to strength, enabling the retailer to continue to grow its store portfolio while also investing in the online offering. 2019 saw the craft retailer open five new stores across the UK, including their first store in Northern Ireland.
Dominic Jordan, CEO of Hobbycraft, comments: “We’re delighted that this year we will be opening our 100th store in Colchester. We opened the doors to our first store in Bournemouth 25 years ago, and it’s great to see crafting and making has been embraced by our customers. More people than ever are crafting and we have been working hard to ensure our stores and online offering meet the growing requirements of our customers from the range, to inspiration as well as help and support.
“Our focus on offering in store workshops and expertise sessions across our seasonal crafts, kids making and core categories means our store are fast becoming social centres in their communities. Our brilliant in store colleagues do a fantastic job at welcoming new customers in to our stores and sharing their wisdom and knowledge, which then inspires them to adopt the crafting bug. We’re really excited to welcome more customers into our stores over the coming years.”