Following a successful trial, Holland & Barrett, the UK’s leading specialist health food retailer is rolling out its “Too Good to Waste” initiative nationwide in bid to save over 370,000 food items from landfill each year – the equivalent weight of two London taxis in nuts alone, and almost 3000 jars of honey.
Products with an expired ‘best before end’ date will be sold at a significantly discounted price in a dedicated area for customers to shop in approximately 800 stores. The initiative will include baking products, nuts, herbs and spices, cereals, sports drinks and beauty products. The business estimates that it could save an estimated 80,000 healthy snack bars and flapjacks from wastage.
Ryan Lander, head of retail operations at Holland & Barrett, said: “It is estimated that the UK generates 41.1 million tonnes of commercial and industrial waste each year with landfill being the second most used waste treatment in the UK.”
“The trial earlier this year has shown us that our customers are happy to buy long shelf-life food like lentils, nuts and honey which are a little beyond their best before date. It’s really a win, win as it helps customers save money and goes a little way to helping save our planet at the same time.”
This idea won’t be the first time Holland & Barrett has been ahead of the curve on environmental issues. Holland & Barrett was the first retailer to ban plastic bags in 2010 and last year introduced a 5p charge on paper bags to encourage customers to think twice about their single-use bag usage. In May 2019, it also became the first high-street retailer to announce its intention to ban wet-wipes from its 800+ UK and Ireland stores.
This initiative also follows Holland & Barrett’s recent launch of their new sustainable store formats in Chelmsford and Farnham, which were refitted with 100% recyclable materials.
Too Good To Waste bays are in stores nationwide now.