Holland & Barrett unveils exclusive range of festive vegan chocolate from Mummy Meagz

Holland & Barrett is revealing its exclusive new range of vegan Christmas chocolate, crafted by cult plant-based chocolatier, Mummy Meagz.

Each product offers an indulgent festive experience, and the extensive range boasts more than seven new chocolate delights:

  • Advent Calendar
  • 12 Days of Christmas Gift Set
  • Caramel Fondant-Filled Jolly Snowman
  • Hot Chocolate Bursting Baubles
  • What’s O-Stirring Luxury Hot Chocolate Stirrer with Marshmallows
  • Jolly Buttons
  • Orange Choccie Bar

The Advent Calendar, Caramel Fondant-Filled Snowman and Jolly Buttons have been created with Mummy Meagz’ new Smoove Moove blend, where smooth dairy-free mylk chocolate meets deliciously creamy dark chocolate for an irresistible combination that melts in the mouth.

Fittingly for a festive celebration that is all about family, Mummy Meagz was founded by a mother and daughter duo, Meagan and Willow Boyle. Demand for Meagan’s sweet treats grew from their Yorkshire-based vegan coffee shop, Blondes, and once their Rocky Roads and vegan crème eggs, known as ‘Chuckie Eggs’ were discovered by Holland & Barrett shoppers, they soon became part of a viral craze. With vegan food set to be a core part of new product development for winter 2020, it is hoped the Christmas range will be just as well-loved.

Further details about each product are below:

Mummy Meagz Advent Calendar (120g, RRP £4.99): With 24 windows to open, the countdown to Christmas has never been more exciting for vegans, as they can now enjoy the highest quality smoove moove chocolate as they look forward to the big day.

The bespoke packaging, designed by Dan Cook of Plant Based Cards, is adorned with a jolly snowman standing alongside a snow-topped stripy hut, in keeping with Mummy Meagz’ unique and fun striped packaging. On top of the hut sits a little robin – which appeared as Willow and Meagan Boyle, founders of the brand, sat in their garden creating the range. This little fellow is sure to catch eyes in shops and homes around the country.

Caramel Fondant-Filled Jolly Snowman (30g, RRP £0.99): You may recognise this jolly snowman character from the Mummy Meagz Advent Calendar. He is sure to put a smile on the face of loved ones and is perfect for popping into stockings. Full of the Christmas season, his belly is filled with a rich and tasty caramel fondant, encased in smoove moove chocolate blend.

Hot Chocolate Bursting Bauble (40g, RRP £2.99 for 1 and £6.99 for a pack of 3 (120g)): A festive hug in a mug. Hang up these hot chocolate baubles on the Christmas Tree for an edible decoration to share with all the family. A true treat for the eyes, the chocolate bauble can be added to a mug of warm plant-based milk. There it will melt to create a luxurious hot chocolate, bursting to reveal snow-white fluffy marshmallows. These are the perfect addition to any Christmas Eve Box – simply ‘drop me, watch me, drink me’!

Available in single packs and packs of three, shoppers can make the purple, red and green foil-covered baubles part of their Christmas tree design – or gift individually. Both pack sizes are presented in colour-coordinating stripy boxes.

What’s O-Stirring Luxury Hot Chocolate Stirrer with Marshmallows (50g, RRP £1.99): Those who can’t resist waiting until Christmas Day for their hot chocolate fix can settle down in front of the Christmas movies with a What’s O-Stirring Luxury Hot Chocolate Stirrer. Named after Mummy Meagz’ favourite Barry Island-based TV show, Gavin and Stacey – and as an homage to her Welsh relatives – the premium chocolate-covered spoon can be slowly stirred into hot plant-based milk for a relaxing treat, and then topped with vegan marshmallows.

Jolly Buttons (43g, RRP £1.49): Christmas brings out the child in every adult, so no matter your age, Mummy Meagz believes you’re never too old to enjoy a delicious chocolate button – or several! Inspired by the buttons that adorn the jolly snowman featured in other Mummy Meagz products, these smoove moove chocolate buttons are perfect for eating straight from the recognisable blue and white striped pack, or topping sweet Christmas treats, such as cupcakes, tarts and puddings – or even a hot drink. Unlike other bags of chocolate buttons, these look like real buttons, and add a whole new experience to festive treats.

Orange Choccie Bar (43g, RRP £1.99): It wouldn’t be Christmas without the wonderfully tangy taste of oranges! Mummy Meagz vegan Orange Choccie Bar is made up of three large segments, making it ideal for sharing… if you can resist the temptation! With all the taste of oranges but none of the fruit pieces, this smooth bar means vegans can enjoy a favourite Christmas treat. The stripy orange packaging includes a smiley citrus character, who has also been imprinted onto the bar.

Twelve Days of Christmas Collection (300g, RRP £14.99): Mummy Meagz’ loyal fans will be in for a real treat with this 12 Days of Christmas gift box, which can be unwrapped on Christmas Day and includes 12 miniature Mummy Meagz favourites – plus a secret reveal of a brand-new product due to be launched just in time for Veganuary. The perfect gift for all chocolate lovers, the luxury 12 Days of Christmas box comes ready wrapped with a beautiful bow.

Meagan Boyle, co-founder of Mummy Meagz says: “Food is the centrepiece of Christmas, but so often it contains products which exclude so many people from enjoying it, such as milk, gelatine, eggs, nuts, or large pieces of fruit – which many people simply don’t like. We’re turning vegan chocolate on its head by offering a delicious and extensive range of treats for all tastes and budgets. Affordable, fun and really tasty, our smooth, luxurious chocolate is sure to appeal to anybody’s sweet tooth.”

Each product has been approved by The Vegan Society, and bears its recognisable logo, reassuring customers that the recipe is free from animal-products. Even the packaging has been carefully curated by vegan illustrator Dan Cook of Plant Based Cards. There are more than 600,000 people following plant-based diets in the UK (Vegan Society, 2019) and Mummy Meagz is tickling their taste buds with indulgent and high quality confectionary that stands out from other products positioned at the same price point.

The Mummy Meagz Christmas range will be stocked exclusively at Holland & Barrett stores nationwide and online.