Holland’s launches Chicken & Gravy pies as part of its two-pack frozen range

New Chicken & Gravy Pies

New Chicken & Gravy Pies

Holland’s, the North West’s best-known producer of pies and pastries, is to launch a new Chicken & Gravy pie as part of its two-pack frozen range.

Available from September 2013, the Chicken & Gravy Pies will be ranged in Tesco stores nationwide and will sit alongside Holland’s existing two-pack range, which includes Steak & Kidney Puddings and Potato & Meat Pies.

With the savoury pie market reporting chicken flavoured pies as the second most popular flavour in the market, Holland’s Chicken & Gravy pie is a fitting addition to the two-pack range. The traditional filling features deep-filled, British chicken in a rich gravy and baked in Holland’s unique shortcrust pastry.

Holland’s said it is giving consumers traceability assurance with its new on-pack ‘British Chicken’ message. It’s not only a guarantee from Holland’s on its meat sourcing assurance; it also demonstrates Holland’s support for British farmers and the importance of low food miles by sourcing within the UK. 

Holland’s two-pack range provides greater consumer convenience, as it’s an ideal option for those with smaller households and limited freezer space, the company claims. The range is also easily accessible for retailers with small format stores as boxes can be merchandised portrait or landscape.

The two-pack Chicken & Gravy Pies (£2.00 RRSP) continue to expand the Holland’s two-pack range. Ideal as a teatime treat, or as a simple snack, the Chicken & Gravy pie can be microwaved in three minutes.