Holland’s Pies and Wyke Farms launches chilled pie

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Proper tasty pie makers, Holland’s Pies, and award winning cheesemaker, Wyke Farms have paired up once again to create another delicious pie for cheese lovers. The Deep Fill Mature Cheddar Cheese & Onion Pie is the second collaboration between these two iconic brands and will be available in the chilled section in selected North West Asda stores.

With one in eight Brits identifying as vegetarian or vegan, and 30 per cent of the UK population actively reducing or cutting out meat entirely, meat-free food consumption is on the rise. Vegetarian Society Approved, the NEW chilled Deep Fill Mature Cheddar Cheese & Onion pie from Lancashire-based Holland’s Pies and Somerset based Wyke Farms, has been crafted with over 326 years of heritage, expertise, and provenance. Holland’s years of baking tradition have been used throughout the cooking process when with Wyke Farms’ generations of cheese-making craft and Grandmother Ivy’s secret Mature Cheddar recipe has enabled a truly unique tasty, rich & creamy mature cheddar cheese & onion pie, to be created.

Available in Asda stores across the North West from the 21 June, this chilled pie has an RRP of £1.50 and a pack weight of 214g. In just twenty minutes, this scrumptious pie can be cooked from fresh in the oven or in the microwave in three minutes, still providing that great oven bake taste perfect for vegetarians and flexitarians.

Leanne Holcroft, brand manager at Holland’s Pies, said: “We’re so pleased to be working alongside Wyke Farms again to create and offer our fans in the North West a chilled Deep Fill Mature Cheddar Cheese & Onion Pie. With over 326 years of expertise and passion for pastry and cheese between us, we know our fans will continue to enjoy our tasty creation.”

Richard Clothier, third generation family member and managing director at Wyke Farms, said: “I grew up eating the cheese pies my Grandmother Ivy made for our family. This new pie from Hollands brings back the flavours she created with generous amounts of our award-winning Mature Cheddar blended with onion and held in perfectly with shortcrust pastry.  I’m certain she’d have been as proud of this pie as we are”

The launch will be backed by baking star, Briony Williams and supported with social media content to drive sales.

Pastry expert, Briony said: “I’m thrilled to be working alongside Holland’s Pies and Wyke Farms as they launch this tasty pie to the chilled sector. The recipe combines Wyke Farm’s delicious creamy cheese as well as Holland’s Pies famous shortcrust pastry, perfect for those looking to reduce their meat consumption or after a tasty snack.”

The Holland’s Pies trade portal can be accessed via www.hollandspies.co.uk/trade and customers can order or download point of sale materials via the trade portal, as well as product images and various useful documents.