Holland’s Pies has introduced a new logo and branding and unveiled the identity in giant letters on a hillside in Lancashire, in Hollywood style.
Visible from the town below and from the passing M66 the standout display revealed an exciting glimpse of what’s to come from Holland’s Pies.
Holland’s, the North West’s best-known producer of pies and pastries, has refreshed its look by introducing a new modern logo, new bolder coloured packaging and new on-pack messages. There will also be a rollout of new POS across Holland’s various retail outlets.
David Girdler, spokesperson for Holland’s, said: “We wanted to showcase our new look logo for the very first time in the hometown of Holland’s. We’re proud of the loyal support we have for the Holland’s brand and the iconic following that it has, so we wanted to share our fresh modern and contemporary new look in a very different way, for all to see.”
To see the installation in action, check out the Holland’s Facebook page and YouTube channel next week. Become a fan at facebook.com/hollandspiesofficial or follow Holland’s on Twitter @hollandspies. Watch it at http://www.youtube.com/HollandsPiesOfficial.