Home and garden expert Homebase has announced a new brand partnership with home improvement enthusiasts Dick and Angel Strawbridge; well-known for their documentary Escape to the Chateau which follows the renovation of their home.
With our homes having served as multi-functional spaces over the past year, this partnership will inspire customers with creative ideas to fix, improve or transform their homes and gardens.
Dick and Angel embody the idea of the home as the foundation of their daily life and their ‘give it a go’ approach to home improvement plays a key role in everything they do. This partnership builds on Homebase’s position as the home and garden experts, providing customers with the products, expertise and inspiration they need to complete their own home and garden projects.
The brand partnership will include the launch of ‘Give It A Go’, an eight-part content series created by Homebase in collaboration with Dick and Angel, where the couple will inspire customers to make improvements around their homes, inside and out. From upcycling and organising indoors to building a raised bed in the garden, the series will give everyone the confidence and know-how to give these tasks a go.
Lisa Tickle, head of marketing at Homebase, said: “We know how important it is that our customers love the homes they live in and we’re proud to be the one-stop-shop for all the products and inspiration they need to tackle their home and garden projects.
“Dick and Angel value the importance of home just as much as we do and are the perfect brand ambassadors for us. We’re really excited to be able to work with them to create engaging content to inspire our customers.”
Dick and Angel said: “We are really excited to be partnering with Homebase. The team are dynamic and innovative and they have presented us with a vision and strategy for Homebase that completely aligns with our approach and values when it comes to our personal home improvements. We can’t wait to get started.”
‘Give It A Go’ launches on the 11 March and will continue to run throughout spring and summer 2021.