Homebase appoints Atomic as creative lead agency, amid turnaround


UK and Ireland based DIY retailer Homebase has appointed Atomic London as its lead creative agency after running a two-month pitch process to find a new creative partner.   

The appointment of Atomic signals a new marketing approach for the retailer as it continues to implement with its turnaround plan. 

“Homebase is a much loved brand and we’re thrilled to be part of the team to turn the business around and put it back on a growth trajectory.” explains Jon Goulding, CEO, Atomic London.  

Atomic won the account following a competitive pitch and follows the appointment of Havas Media earlier in the year. 

Retail marketing manager, Grainne Arnold said: “Atomic’s appointment comes as we seek to build an exciting future for the Homebase brand and store experience. Atomic’s creative platform and ideas combined with their passion for the brand is exactly what the business needs to help us on this journey.”