Homebase enhances customer journeys with CoreMedia’s experiential commerce capabilities


CoreMedia, a leading digital experience (DX) company, has announced that leading UK retailer Homebase has deployed CoreMedia LiveContext 2.0 – a next-generation digital engagement application – to help provide a more visually engaging and immersive customer experience for its online store.

Homebase is a leading home enhancement retailer in the UK and Ireland that sells over 38,000 home and garden products to more than 60 million customers a year. The announcement is part of Homebase’s ongoing program to deliver a differentiating online experience that provides its customers with more guidance in their home improvement projects. Combined with the IBM Commerce platform, Homebase deployed CoreMedia LiveContext to provide its online marketing team with enhanced control of its digital content – such as promotional pages, inspirational guides and microsites. This enables Homebase to deliver content-driven, personalised customer experiences that are integrated seamlessly into its online store.

“With a growing number of Homebase customers either shopping online or going to our website for ideas before visiting one of our stores, it’s essential that our website (www.homebase.co.uk) provides our customers with as much inspiration, advice and support for their home and garden projects,” said Siobhan Fitzpatrick, director of multi-channel at Homebase. “Combined with IBM WebSphere Commerce, CoreMedia LiveContext 2.0 provides the flexibility to respond to our customers with richer and more engaging online experiences. It also allows us to dynamically adapt our online presence to meet evolving customer requirements.”

CoreMedia LiveContext leverages pre-built integration with IBM WebSphere Commerce to enable Homebase to blend its e-Commerce and content development activities while providing marketing and online teams with greater creative freedom in how they visually present and augment their online stores with engaging content. CoreMedia LiveContext, an IBM WebSphere Commerce Validated Technology Partner solution, gives Homebase business users the power to blend their marketing and product information with pre-built site templates that make it easier for online teams to rapidly extend and enhance their online offering without needing further IT involvement.

“Homebase has revamped its digital channels to take their customers on a highly personalised shopping experience that can strengthen brand loyalty and help drive increased online sales,” said John Mesberg, general manager, offering management and strategy, IBM Commerce. “By deploying CoreMedia LiveContext in combination with IBM Commerce solutions, Homebase can take advantage of advanced capabilities to present customers with the most relevant and engaging experiences that will inspire shoppers in their home improvement journeys.”

“Customers today increasingly expect an online experience that goes far beyond traditional transactional commerce, and that’s why it’s so important for organisations such as Homebase to leverage technologies such as CoreMedia LiveContext to help personalise and visualise their brand and product stories to create a much more integrated digital experience,” said Gerrit Kolb, CEO at CoreMedia. “Thanks to our close integration with IBM WebSphere Commerce, we have been able to provide Homebase with the necessary tools to ensure they can build a strong emotional connection to their customers while delivering an intimate shopping experience.”

CoreMedia LiveContext 2.0 is a next-generation digital engagement application that allows businesses to leverage experiential commerce to connect customers through the seamless blending of brand, content and community. The CoreMedia solution has three core components:

  • Visual engagement: Great design elements, exciting layouts and a mobile-first responsive and adaptive approach enable e-Commerce and marketing professionals to design experiences that attract and engage shoppers
  • Immersive content: Through product-aligned storytelling e-Commerce professionals can deliver inspirational, content-driven stories that are seamlessly embedded with product information
  • Incremental innovation: A grow-as-you-go approach ensures that operations won’t be disrupted while evolving to experiential commerce. A fixed price rapid deployment offering, aligned with tangible business value and delivered within as little as 10 weeks, is provided