Homebase launches new paint range with 60 fresh new colours


Homebase, one of the UK’s leading home improvement and garden retailers, has launched its new own brand paint range – Homebase Paint. This launch is the latest innovation from the retailer to make it simpler for customers to get everything they need for their home decorating projects under one roof.

Homebase Paint combines quality, innovation and value for money with ease of use, allowing everyone, even if you’ve never painted before, to transform your living space into a dream home.  The Homebase Paint range has 60 unique colours and closely reflects the latest interior trends and design themes, making it easier for customers to select and choose a colour pallet they like. 

The new range also comes with a complimentary Colour Card, which includes advice pages on how to choose the right paint, colour pallet recommendations and ideas of complete room looks.

The full colour palette is available in both standard matt and silk emulsion (£12.00), as well as tough and durable emulsion (£16.00). Masonry and Trim ranges are also available in bespoke contemporary colour palettes for more specialist projects. The new range is now available online and across all stores, whilst the masonry and trim ranges will be rolled out by February 2020.

Jason Hines, Homebase trading director – decorative, said:”We’re hugely excited to be launching our own-brand Homebase Paint, which has been inspired by our customers telling us they not only want a quality product but advice, inspiration and guidance around how to achieve ‘the look’. Our team members  are trained colour specialist, and with the simple colour charts and advice pages, we’re making it easier for customers to choose the right paint and colour for their project.”

Homebase has invested in more sustainable solutions across the paint range, which was created with the highest environmental standards front of mind. The sustainable packaging is made from 100 per cent recycled plastic materials, and the paint liquid boasts a minimum VOC count, reducing its impact on atmospheric pollution. Homebase Paint will also be shipped to its stores alongside the Crown paint ranges, reducing carbon footprint and maximising stock delivery efficiency.