Homebase to partner with premium appliance manufacturer Miele


Home and garden expert Homebase continues to strengthen its range of kitchen appliances as it announces a new partnership with Miele.

Miele ovens, hobs, extraction, refrigeration, dishwashers and laundry products will be available for customers to purchase online and in showrooms from 15 December 2020. The Miele range of appliances will be on display in 15 stores around the country, including in the new ‘Kitchens by Homebase’ Showroom in Guildford, Surrey.

Ian Penney, business unit director for Room Solutions, Homebase, says: “Miele is renowned for producing high quality appliances that are designed and built to stand the test of time.  The brand appeals to customers with high expectations, for whom timeless design, longevity and sustainability credentials are as important as cooking and cleaning results.”

Michael Hardwick, key account manager for Miele GB, says: “Homebase is a new partner for Miele, enabling us to create greater brand awareness and communicate with a much broader audience.  We very much look forward to working with Homebase and supporting its customers on their new kitchen journey.”