Hot Shops: Waitrose opens first smaller format store

Waitrose: first smaller format, convenience

Waitrose has opened its first new smaller format convenience store today in Cambridge.

According to Waitrose, the store on Fitzroy Street has been designed with customers in mind. It features easy-to-navigate shelves and a product range, which will enable shoppers to complete a top-up shop.

The store features its own in-store bakery, baking little and often throughout the day; plus a selection of food-on-the-go, including freshly made baguettes, salads, fresh fruit, deli products and individually wrapped cakes.

Customers wanting to cook from scratch can select from a range of meat, fish and vegetables, or choose from prepared meals such as Menu From Waitrose – the retailer’s restaurant-style dishes created by some of the nation’s best chefs.

The store features tear-off recipe sheets, to inspire customers to try something new. Information on shelf-barkers gives customers more culinary recommendations such as serving suggestions for different recipes, and identifying new or unusual uses for various ingredients.

Waitrose: offering food for now and for later

Barbara Parker, Waitrose Fitzroy Street manager, said:  “I’m really looking forward to the opening and being able to introduce myself to, and work with, the local community.”

“We have a fantastic team at the shop and everyone is thrilled to be working in the first store of its kind. Excitingly we had over 10 times the amount of people apply to work here as there were jobs, so everyone feels happy to be part of the team. I’m eager to welcome our new customers to the shop and hearing what they think of the new format.”

Barbara Parker: managing new format