Hotter has seen a massive 5% revenue uplift after adding social proof messaging software, Taggstar to its online stores. Messages showing aggregated customer shopping trends were added to its UK website in summer 2017 to deliver a more helpful, supportive customer experience. As of July 2018, successful results saw the factual messages extended to the Hotter EU, German and US sites.
Taggstar shows online customers what people like them have bought or are interested in, to help them to pinpoint the right product and be confident that they’ve chosen the right shoes. The software works by pulling crowd-sourced data about product popularity and other trends derived from Hotter customers’ browsing history. It’s the online equivalent of having a great shop assistant in a high street store.
The social proof messages are now shown on all product description pages across all Hotter’s online categories spanning Women, Men, Wide-Fit, GORE-TEXⓇ footwear, Originals, Accessories and Outlet. They include the number of people who’ve looked at an item, and top-trending products, based on sales spikes.
Hotter’s eCommerce team integrated Taggstar using Google Tag Manager, and began its first experiments in mid-2017. Between starting experiments in August 2017 and March 2018, 6.2 million product trend messages were shown to other online shoppers.
Victoria Betts, global omni-channel director, Hotter said: “We’re delighted with our partnership with Taggstar, enabling us to present customer relevant persuasive messaging to enhance the Hotter shopping experience. Since launching social proofing, our revenue and conversion has increased sizeably, and we’re also seeing positive engagement metrics and interactions with our organic social platforms.”
The tests showed, through A/B testing, that Taggstar had increased revenue by 5%, and the messages have now been added to the Hotter EU, German and US sites.
“Following the fantastic reception to social proof messaging from our UK customers, we’ve decided to implement Taggstar for our international sites. We hope to replicate the benefits Taggstar has already brought to our US and European customers as we strive to consistently improve their user experience,” said Niall Brooke, SEO & CRO specialist.