HOUSE opens new stores in Cambridge, Bromley and London Stratford

Homewares and kitchen specialists, HOUSE, has continued its store roll out with three new UK stores being launched before Christmas, bringing the total store number to eight, including seven bricks and mortar stores plus the web store,

Having launched in the UK in April in Oxford, Bracknell, Sheffield and online at, HOUSE recently opened its fifth store at the intu Chapelfield centre in Norwich. The homeware retailer has chosen Stratford Westfield City, Cambridge Grand Arcade and Bromley The Glades as its latest prime location sites in the UK.

Says HOUSE executive chairman and CEO, Steven Lew: “Our UK rollout has focused on opening the best stores in the right locations. The three new store locations are a natural fit for HOUSE. We’ll be on hand to give keen, local home cooks the tools they need to feel confident in the kitchen, with our unrivalled selection of brands and expert knowledge in store. We’re passionate about cooking, dining & entertaining. We love cooking!”

The new HOUSE store each offer more than 4,000 products including cookware, bakeware, glassware, kitchen gadgets, small electrical appliances, knives, table linens and accessories. With online ordering available in store, as well as collections in store, shoppers can access an even bigger range of products and brands. The world class brand portfolio features exciting and exclusive offers from – Cuisinepro, Alex Liddy, LSA and Joseph Joseph, to name a few.

Customers can sign up to the HOUSE VIP club either in store or online and enjoy an introductory 100 points. Each £1 spend accumulates a point and for every 500 points VIPs receive a £20 voucher to spend at HOUSE. Other benefits of the VIP club include, first access to promotions, competitions and invites to in store events.

Established in Australia in 1978, HOUSE is a member of the Global Retail Brands (GRB) family. GRB is the largest private Specialty Kitchen & Homewares chain in the Southern Hemisphere, with more than 170 stand alone stores. The UK is the first foray into the North hemisphere with a lot more planned.