Household favourite Bacofoil has made another push into the sustainable food wrap market with the introduction of its new beeswax wraps.
Launching in May the new reusable Bacofoil Beeswax Wraps offer consumers the opportunity to select a more sustainable food wrap choice from a brand synonymous with high quality product performance.
The wraps are manufactured using ethically sourced bio-certified organic beeswax, GOTS certified cotton, traditionally harvested pine resin and 100 per cent biodegradable materials.
The new launch makes Bacofoil the first recognised household name to enter the beeswax wraps field and expands the brand’s product portfolio further into the multi-use category.
The new product release follows extensive research by Bacofoil into consumer demands for sustainable products building on the brand’s Honest 100 strategy, which pledges to improve the overall sustainable credentials of the product portfolio by 2025.
The announcement follows the launch of a new and eco-friendlier Bacofoil PVC Free Cling Film with 15 per cent recycled resources, which hit the shelves in Waitrose, Sainsbury’s and Booths last October.
The new product launches of the past six months underline Bacofoil’s commitment to lead the way in innovation within its sector and answer consumer demands.
Zoe Lunn, senior brand manager at Bacofoil, said: “It’s an exciting time for Bacofoil as 2021 has already seen us really strengthen our role as an innovator within the food wrap market. Our new Bacofoil Beeswax Wraps demonstrate our commitment to offering a more sustainable, multi-use food wrap alternative and builds on our honest 100 commitment.”
The launch will be supported by a targeted social media campaign titled ‘Wrap Happy’ focusing on the product benefits, uses, and natural credentials of beeswax wraps.
Each pack includes a large (30x30cm) and small (20x20cm) wrap with an RSP of £13.99