Hoxton Spirits has scored a seven-figure investment sum to help to expand the range and grow internationally. The backing comes from Optiva Securities Limited, an investment banking firm based in Mayfair.
Embodying the spirit of the cultural powerhouse that is this pocket of East London, Hoxton Spirits’ tagline is ‘premium spirits with attitude’. Bold and colourful, the brand is inspired by the fashion, music and diverse culture of Hoxton and the surrounding area.
Founder Gerry Calabrese said: “We made great strides thanks to an initial round of seed investment. We’ve created a strong core range, brand identity and loyal customer base. We’ve lucky enough to have partnered with some fantastic brands and individuals in the fashion and music space. We’re established in the UK on-trade and off-trade and distributed in Germany and Italy. It’s time to raise our game by expanding our range, international markets and management team while turbo boosting our marketing activity and brand partnerships. Having recently IPO-ed East Imperial, we’re certain we have found the right partner in Christian Dennis at Optiva Securities Limited and look forward to tapping into his expertise to support growth.”
CEO of Optiva Securities Limited, Christian Dennis – who joins Hoxton Spirits Holdings Ltd as lead investor and advisor – adds: “Our recent success with the IPO of East Imperial on the London market gives us a good platform on which to make further investments in the food and beverage sector. We have been highly impressed with Hoxton Spirits’ management team and their ambition to build an international drinks brand that is a true and authentic reflection of Britain today. The brand has a clear, strong appeal to young, aspirational people. The drinks taste delicious as well. I see all the elements of a big success story in the making and am excited to be part of the brand’s journey.”